The Power of Metaphor: Examining its Influence on Social Life

Title

The Power of Metaphor: Examining its Influence on Social Life

Roles

Editor: Mark J. Landau

Editor: Michael D. Robinson

Editor: Brian P. Meier, Gettysburg College

Files

Description

This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena. This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life. [From the publisher]

ISBN

9781433815799

Publication Date

11-2013

Publisher

American Psychological Association

Keywords

metaphor, metaphor theory

Disciplines

Psychology

Department

Psychology

Comments

Original version is available from the publisher at: https://www.apa.org/pubs/books/4318123.aspx

The Power of Metaphor: Examining its Influence on Social Life

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