Student Authors

Paul A. Di Salvo: Class of 2013

Claire E. Quinn: Class of 2013

Suzanne T. Englot: Class of 2013

Julia P. Mitchell: Class of 2013

Document Type

Article

Publication Date

4-2014

Department

Environmental Studies

Abstract

The continued growth of farmers' markets is presenting new challenges to Extension. As the number of markets expands, how can Extension help those in the same community work together for mutual benefit? The study reported here examined similarities and differences among customers attending three different farmers' markets within a single locality in Gettysburg, Pennsylvania. Based on 370 customer surveys, study results underscore the diversity of markets operating within the same community and provide insights into ways Extension might assist markets to work together to expand their shared customer base, increase revenues, and better serve local residents.

Required Publisher's Statement

Original version is available from the publisher at: http://www.joe.org/joe/2014april/rb3.php

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