James Buchanan’s brand needs refreshing.
Outside his hometown, his name does not much register with Americans today. When it does, the reaction is usually negative. What a comedown from the high hopes associated with Old Buck’s election to the presidency in 1856. [excerpt]
This is the publisher's version of the work. This publication appears in Gettysburg College's institutional repository by permission of the copyright owner for personal use, not for redistribution.
Birkner, Michael J. "Burnishing Buchanan's Brand on his Birthday." Lancaster Online (April 23, 2015).
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Original version is available from the publisher at: http://lancasteronline.com/opinion/columnists/burnishing-buchanan-s-brand-on-his-birthday/article_a29c0ec6-e903-11e4-9052-7337192bcb07.html