The Power of Metaphor: Examining its Influence on Social Life

Authors

Mark J. Landau, University of Kansas
Michael D. Robinson, North Dakota State University - Main CampusFollow
Brian P. Meier, Gettysburg CollegeFollow

Roles

Editor: Mark J. Landau

Editor: Michael D. Robinson

Editor: Brian P. Meier, Gettysburg College

Document Type

Book

Files

Description

This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena. This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life. [From the publisher]

ISBN

9781433815799

Publication Date

11-2013

Publisher

American Psychological Association

Department 1

Psychology

Comments

Original version is available from the publisher at: https://www.apa.org/pubs/books/4318123.aspx

Recommended Citation

Landau, Mark J., Michael D. Robinson, and Brian P Meier, Eds. The Power of Metaphor: Examining its Influence on Social Life. Washington, D.C.: American Psychological Association, 2013.