Generational Comparisons in Social Media and Traditional Media Marketing
Description
What are the differences between traditional media marketing and new media or social media marketing and do these trends seem to be generationally specific?
This paper has been withdrawn.
Apr 29th, 4:30 PM
Apr 29th, 6:15 PM
Generational Comparisons in Social Media and Traditional Media Marketing
CUB Ballroom
What are the differences between traditional media marketing and new media or social media marketing and do these trends seem to be generationally specific?