Here's The Scoop: The Effect of Bowl Type and Expected Quality on Ice-Cream Flavor Perception

Aubrey L. Silverman, Gettysburg College
David Trombetta, Gettysburg College

Description

Does expected bowl quality and ice cream quality affect flavor attention and perception?

 
Apr 29th, 4:30 PM Apr 29th, 6:15 PM

Here's The Scoop: The Effect of Bowl Type and Expected Quality on Ice-Cream Flavor Perception

CUB Ballroom

Does expected bowl quality and ice cream quality affect flavor attention and perception?