Document Type

Conference Material

Publication Date


Department 1



Academic librarians are striving to outreach and promote libraries to students where they are. We oftentimes find ourselves asking… how do we find the students and how do we interact? At Gettysburg College we tackled these questions and devised engagement opportunities using social media and anchoring activities around popular spaces in the library. Our session will explain the planning, execution, and assessment of our projects and how it can be adapted to other libraries.


This presentation was given at the Library Management Institute's Library Communications Conference, on October 6, 2014 in Mount Laurel, New Jersey.

The full conference brochure is available here.

Required Publisher's Statement

Jallas, Mallory and Stephanie Bowen. "Reaching Our Students Using Instagram, #hashtags, and National Library Week." The Library Communications Conference, October 6-7, 2014, Mount Laurel, New Jersey.