Blue Strawberries and Orange Limes: How Color Congruency and Saturation Affect Flavor Perception

Matthew G. Morrow, Gettysburg College
Alvin F. Stewart, Gettysburg College

Description

The aim of this study is to discover the effects of congruent and incongruent colors as well as saturation on flavor perception.

 
Apr 29th, 4:30 PM Apr 29th, 6:15 PM

Blue Strawberries and Orange Limes: How Color Congruency and Saturation Affect Flavor Perception

CUB Ballroom

The aim of this study is to discover the effects of congruent and incongruent colors as well as saturation on flavor perception.