The Sweet Life: The Effect of Mindful Chocolate Consumption on Mood
Sabrina W. Noll '14, Gettysburg College
Oluwatobi J. Molokwu '17, Gettysburg College
Chocolate consumption is anecdotally associated with an increase in happiness, but little experimental work has examined this effect. We combined a food type manipulation (chocolate vs. crackers) with a mindfulness manipulation (mindful consumption vs. non-mindful consumption) and examined the impact on positive mood. Participants (N = 258) were randomly assigned to eat a small portion (75 calories) of chocolate or a control food (crackers) in a mindful or non-mindful way. Participants who were instructed to mindfully eat chocolate had a greater increase in positive mood compared to participants who were instructed to eat chocolate non-mindfully or crackers either mindfully or non-mindfully. Additional analyses revealed that self-reported liking of the food partially mediated this effect. Chocolate appears to increase positive mood, but particularly when it is eaten mindfully.
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Meier, Brian, P, Sabrina W. Noll, Oluwatobi J. Molokwu. "The Sweet Life: The Effect of Mindful Chocolate Consumption on Mood." Appetite 108, 1 (2017): 21-27.
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Original version available from publisher at http://www.sciencedirect.com/science/article/pii/S0195666316304664