Student Research Paper
Date of Creation
A fandom is a community of people who share a common interest and interact with each other on the basis of that common interest. When a fandom comes together on the basis of a creative work, it allows a mutually beneficial relationship to form in which the fandom will eagerly consume existing content, allowing new content to be produced for their consumption. Thus, professionals in industries such as publishing, theater, and television and film should be aware of the integral role fandoms play in the consumption of their content and how to nurture fandoms through the means discussed in this article.
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This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Minzer, Abigail, "Why Industry Professionals Should Care About Fandom" (2023). Student Publications. 1077.
Advertising and Promotion Management Commons, Film and Media Studies Commons, Marketing Commons
Written for MGT 460: Individualized Study - Research