Class Year


Document Type

Student Research Paper

Date of Creation

Fall 2014

Department 1

First Year Seminar


This paper describes the purpose and effectiveness of distributed campaign materials in the context of President Dwight D Eisenhower's 1952 and 1956 elections. It analyzes campaign buttons and political cartoons distributed by the Eisenhower administration to determine how they furthered the image Eisenhower wished to convey during his campaigns. This image is presented by applying certain aesthetic qualities to the campaign materials.


This paper was written for Prof. Julie Hendon's First Year Seminar, FYS 103: Bringing the Past into the Present, Fall 2014.