Rachel C. Loughran '18, Gettysburg College
Student Research Paper
Date of Creation
First Year Seminar
This paper describes the purpose and effectiveness of distributed campaign materials in the context of President Dwight D Eisenhower's 1952 and 1956 elections. It analyzes campaign buttons and political cartoons distributed by the Eisenhower administration to determine how they furthered the image Eisenhower wished to convey during his campaigns. This image is presented by applying certain aesthetic qualities to the campaign materials.
This is the author's version of the work. This publication appears in Gettysburg College's institutional repository by permission of the copyright owner for personal use, not for redistribution.
Loughran, Rachel C., "Distributed Media in the Age of Eisenhower: Political Buttons" (2014). Student Publications. 266.