Class Year


Document Type

Student Research Paper

Date of Creation

Fall 2018

Department 1

Africana Studies


The Media Effects Theory explains the impact media exposure can have on both the individual and societal level. Recent studies have shown that the increase in media consumption influences the perceptions an individual develops about their self and of other groups. The attitudes individuals develop become more susceptible to media influence when they are given smart technology starting in early childhood. The lack of diversity and negative stereotypes portrayed within the media magnifies the media effect experienced by minority users. The news, entertainment, fashion, and beauty industries are areas of the media that society has become particularly fixed on. These industries have struggled to portray the racial, ethnic and gender diversity that exists within the United States, which has an impact on the societal attitudes surrounding race and gender.


Written for AFS 250: Black Feminism in Film and Hip-Hop.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.