Smart Strategies: The Impact of Social Media and AI in Modern Marketing

Authors

Waverly O. Smith, Gettysburg CollegeFollow

Class Year

2025

Document Type

Student Research Paper

Date of Creation

Spring 2025

Department 1

Management

Abstract

In recent times, social media and artificial intelligence (AI) have become increasingly popular in the world of marketing. With these technologies, companies can more efficiently and effectively find consumers and create tailored product advertisements. AI has helped companies segment consumers, identify trends, and predict consumer needs. Social media has created a platform in which companies can connect with consumers and gain direct feedback. Additionally, it has created a space in which anyone can become an influencer or market a product. With the evolution of technology and digital marketing, it has also become increasingly important for companies to use high quality images. While this technology has been useful in the advancement of marketing, privacy and honestly in product reviews there are some caveats.

Comments

Written for MGT 460: Independent Study

Copyright Note

This is the author's version of the work. This publication appears in Gettysburg College's institutional repository for personal use, not for redistribution.

Recommended Citation

Smith, Waverly O., "Smart Strategies: The Impact of Social Media and AI in Modern Marketing" (2025). Student Publications. 1155.
https://cupola.gettysburg.edu/student_scholarship/1155